Andy Grove on "What Detroit Can Learn From Silicon Valley"
Andy Grove wrote an interesting piece on how the computer industry became more horizontal with the advent of the PC and it may be time for the auto industry to do something similar.
The car industry today is as vertical as the computer industry was before the PC. However, the simplicity of the electric car combined with the standardization of certain components may cause the automobile industry to shift to a horizontal structure. The Internet is already emerging as a key marketing medium for automobiles and is easily adaptable to a horizontal structure.
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