Marketers to increase spend on content/blogs in 2009

According to a new survey by Junta42 of corporate marketers and publishing/agency professionals, 56% of respondents said they plan to increase their content marketing spending next year, with 31% saying they would increase spending on content significantly and 25% saying they planned to increase it slightly.

And I liked this quote by Joe Pulizzi, founder of Junta42, via the MediaPost coverage of the survey: "More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers."

Exactly.