Has blogging grown up?

I am both flattered and mildly insulted by this piece in The Economist. Here's the nut graph:

Gone, in other words, is any sense that blogging as a technology is revolutionary, subversive or otherwise exalted, and this upsets some of its pioneers. Confirmed, however, is the idea that blogging is useful and versatile. In essence, it is a straightforward content-management system that posts updates in reverse-chronological order and allows comments and other social interactions. Viewed as such, blogging may "die" in much the same way that personal-digital assistants (PDAs) have died. A decade ago, PDAs were the preserve of digerati who liked using electronic address books and calendars. Now they are gone, but they are also ubiquitous, as features of almost every mobile phone.
One the one hand, I greatly appreciate someone putting to rest all this nonsense that because some early blog adopters have decided to use Twitter instead of their blog that this marks some kind of decline for blogging. The data just doesn't support that and anecdotes from the elite is no substitute for actual information. With apologies to Jason, the line that "The rest of the world may well have missed the unfolding of his tragedy," referring to his frustrations with blogging, and being crowded out by later adopters, made me chuckle. (In the end I'm envious: being personally dissed by The Economist is certainly a badge of honor!)

And, of course, I appreciated Six Apart, Movable Type, and TypePad getting a mention.

However, it's a little insulting for them to suggest that we are no longer subversives, isn't it? Are we so lacking in imagination and creativity that we, the blogging companies, don't have any more revolutions left in us? Is that all there is? Has blogging finally made it, and change is now reserved for other technologies?

Personally, I don't think blogging is done, in the sense that this article suggests. It may be true that blogs have indelibly disrupted mainstream media and changed the landscape of journalism forever. That revolution may have accomplished its goal already. But I suspect there are more revolutions left for blogging to lead. For example, I believe that today's mainstream social networks have a lot in common with yesterday's mainstream media. And I think blogging -- and bloggers -- will have something to say about that.

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Chris Alden

Christopher J. Alden is Chairman & CEO of Six Apart Ltd., the world's leading blogging company. Six Apart acquired Rojo Networks, Inc., creator of an innovative RSS feed reading service, where Mr. Alden was co-founder and CEO. Before Rojo, he was CEO of Red Herring Communications, Inc., publisher of Red Herring magazine -- described by the Wall Street Journal as the "bible of Silicon Valley" - which he helped launch out of his house in 1993. Prior to that he founded Computer Guides, a consultancy.
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