How many viewers even noticed?

This has to be the funniest thing I've seen in a while. From The Mail, a story about a man who got on TV via a case of mistaken identity:

With the seconds ticking down to a studio discussion about a court case involving Apple Computer and The Beatles' record label, a floor manager had run to reception and grabbed the man, thinking he was Guy Kewney, editor of Newswireless.net, a specialist internet publication.

Actually, he was a minicab driver who had been waiting to drive Mr Kewney home.

Now watch the clip.

Imagine what's going on through this guy's mind as he's being introduced -- that series of expressions is priceless.

Now imagine what is going on through Guy Kewney's mind as he watches it from the reception area.

And finally, imagine what was going through the minds of most of the viewers -- probably nothing. Since they weren't in on the joke, I bet most folks just took it in stride, being used to content-free interviews like this. The BBC gave about a minute and a half, and just three questions, to an "expert" to discuss the nuances of this legal case. How much more insightful could the real Guy have been in that time?