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January 3, 2005

Vblogs & the tsunami

Will the tsunami do for vblogs what 9/11 did for war blogs (and blogging in general)? WSJ, Jeff jarvis and others opine. Stay tuned: WSJ.com - Video Blogs Break Out With Tsunami Scenes. Excerpt:

The tsunami films may be a break-out moment for video blogs, but observers say its still unclear where the phenomenon is headed. Jeff Jarvis, a blogger at buzzmachine.com and the creator of Entertainment Weekly magazine, predicts video blogging will evolve into "the new definition of a TV show," especially as bloggers start to add their own content and commentary to news footage.

He thinks producing a professional-looking TV-like program would cost little, and suggests that advertisers, who are now just starting to experiment with blog ads, could jump at the chance to run commercials targeted to specific interest groups. "It's going to take a while to get decent video content, and to get a critical mass coming in to discover that content," says Mr. Jarvis. Most bloggers see posting the videos as a pastime and a public service, with exposure on the Web as recompense.

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This page contains a single entry by Chris published on January 3, 2005 9:35 AM.

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