Making blogs pay

The NYT covers blogs and the quest to make them pay. Excerpt:

Henry Copeland, founder of BlogAds, a service that provides classified advertising for Web logs, is even more confident. He predicted that blogs that are making $5,000 a month will be making five or six times that a year from now. Soon, advertisers will be able to say "I want to buy ads on 25 different Web logs in Southern California written by women who drive humvees," and have the perfect audience at their fingertips, he said.