PwC white paper on trends in broadband

Boardwatch: Analysis of telecom software, services, and strategy

SAN JOSE, Calif. -- PricewaterhouseCoopers today issued The Broadband Future: Interactive, Networked, and Personalized, a new white paper co-written by PwC’s Global Technology Centre and Entertainment and Media practice. In this paper, PwC analyzes the opportunities, threats and challenges associated with selling content in a broadband-connected world, with a focus on the next three years (2004 through 2006).

According to PwC, the interactive, networked and personalized content world of tomorrow will be very different from the passive, standalone and aggregated world of the past. This shift will require new business strategies on the part of content providers and network operators that will take advantage of the unique characteristics of the broadband Internet and of consumers' changing expectations about how they interact with content.