Marketers to increase spend on content/blogs in 2009
According to a new survey by Junta42 of corporate marketers and
publishing/agency professionals, 56% of respondents said they plan
to increase their content marketing spending next year, with 31% saying they would increase spending
on content significantly and 25% saying they planned to increase it
slightly.
And I liked this quote by Joe Pulizzi, founder of Junta42, via the MediaPost coverage of the survey: "More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers."
Exactly.
And I liked this quote by Joe Pulizzi, founder of Junta42, via the MediaPost coverage of the survey: "More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers."
Exactly.
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Chris Alden
Christopher J. Alden is Chairman & CEO of Six Apart Ltd., the world's leading blogging company. Six Apart acquired Rojo Networks, Inc., creator of an innovative RSS feed reading service, where Mr. Alden was co-founder and CEO. Before Rojo, he was CEO of Red Herring Communications, Inc., publisher of Red Herring magazine -- described by the Wall Street Journal as the "bible of Silicon Valley" - which he helped launch out of his house in 1993. Prior to that he founded Computer Guides, a consultancy.
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